To be a great marketer, you have to understand what makes your product great and why customers would want to buy it. When I made a career transition into technology, I started off in a Marketing Development role where I ran outbound prospecting campaigns and interacted with thousands of customers on my product. The foundational experience of communicating the value of my product and listening to customer feedback refined my ability to market and sell them anything which is essential my current role as a product marketer. I would highly recommend the Marketing Development role to anyone considering a career in tech marketing.
